The more you say, the less people remember. The fewer the words, the greater the profit.
~ François Fénelon
Writing shouldn’t come between the reader and what’s being described. It should be as transparent as possible.
~ Diana Athill
Almost anyone can be an author; the business is to collect money and fame from this state of being.
~ A A Milne
Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.
~ John Ruskin
IQc offers communications consulting services to clients engaged in diverse endeavors. Effective communication of any sort has one thing in common, regardless of its content: an unwavering focus on the messaging needs and desires of its audience. When that audience has particularly high expectations or specialized knowledge, however, clients can rest assured that IQc “speaks the language” in the complex areas of business, non-profit/government, creative, and academic communications. Click here for examples of IQc’s work in these areas.
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